OAKLEY
Oakley isn't a fashion brand; it is a technology company obsessed with innovation. Since 1975, its mission has been to solve problems that others ignore, wrapping the most advanced optical physics in functional industrial design that sets the standard for sports performance.
The Origin: Innovation from the Ground Up
It all began in Jim Jannard's garage with a $300 investment and a simple idea: create products that worked better and looked different. His first invention wasn't glasses, but a motorcycle grip made from a patented material, "Unobtanium", which actually increased grip when wet with sweat.
This "function first" philosophy carried over into eyewear. Oakley was born in motocross mud and evolved to serve the world's sporting elite, rejecting the conventions of the traditional eyewear industry in order to create precision tools for the athlete.
Optical Engineering: The Science of Clarity
Oakley eyewear isn't designed; it is engineered. Each pair is the result of decades of research and development in optical physics and materials science, designed to deliver a real competitive edge.
High Definition Optics® (HDO®)
While conventional lenses can distort your vision, magnifying images or shifting them from their real position, Oakley's HDO® technology delivers the sharpest, most accurate and most true-to-life vision possible, exceeding the testing standards of the American National Standards Institute.
Prizm™ Lens Technology
A revolution in lens optics built on decades of research in colour science. Prizm™ lenses provide unprecedented control of light transmission, resulting in precision-tuned colours that maximise contrast and enhance visibility in specific environments (road, snow, field, water).
Functional Industrial Design
Oakley's aesthetic follows function. Its distinctive shapes, the use of aerospace-grade materials such as titanium or carbon fibre, and its mechanical hinges are not style decisions but engineering solutions to guarantee durability, lightness and a secure fit in extreme conditions.
Take your performance further
Gear up with the optical technology trusted by the world's best athletes.
Explore the Oakley Collection